Start-Up Swag: 5 Promotional Product Must-Haves for New Businesses
Congratulations on your new business! We know your to-do list is likely a mile long, and we’re here to help you choose the best start-up swag to promote your new venture. Here are the top promotional products you’ll need to get your business off on the right foot.
Pens—the old promotional stand-bys! There’s a reason pens are our top choice for must-have swag. According to the Advertising Specialty Institute (ASI), more than half of all consumers in the United States own and use branded writing instruments. That means they’re looking at your brand and your contact information every day.
Own a store? Then you need branded bags. Bags create the most impressions on potential and current clients than any other promo products. Women are more likely to own a branded bag, so they’re definitely must-have swag for businesses with a predominantly female target market.
Magnets are one of the hardest-working promo products. They sit on your prospects’ fridges for years, keeping your name and logo right in front of them. Add your headshot or create a custom shape for extra impact.
4. Chip Clips
Never underestimate people’s love of salty snacks! Chip clips are wide enough to include your logo and contact information and useful enough for prospects to keep them in their junk drawers for years. Magnetized chip clips do double duty for your brand.
You might not think of your employee nametags as swag. But wearing a branded nametag is a great way to keep your brand in front of your clients and prospects, especially if you “forget” to take it off outside the workplace. The more creative and colorful the design, the better!
When you’re just starting your business, don’t forget to invest a little money in promotional products. The right swag will keep prospects thinking of your business for years to come. For helping creating your must-have swag, contact the promotional products experts at Broadway Awards today.