5 Trends for Trade Shows in 2016
The Twin Cities trade show season is kicking into high gear, and Broadway Awards is your one-stop-shop for creative and cost-effective promotional products to help you get through it. Promo products are always popular with trade show attendees. Here are some of the season’s top trade show trends to help you take your trade show experience from good to great—and make more money.
1. Trade Show Apps
People are more connected than ever, and trade show attendees are no exception. Event apps tap into that desire to stay in the loop. It’s likely the larger trade shows you’ll attend this season will have their own apps. Be sure to download it for maps, a schedule of events, and even foot traffic data showing you where the show hot spots are.
2. Flawless Social Media Integration
Trade show attendees use Facebook, Twitter, and LinkedIn to talk about what they’re seeing and experiencing. Now, SnapChat has launched Our Story, which allows attendees to snap and share the story of their trade show experience with others. Social media is a trade show marketer’s goldmine! Be sure to interact with your audience there while you’re hosting your booth.
3. Personalized & Interactive Trade Show Booths
All this online engagement can help you create a personalized, interactive experience for the attendees who visit your booth. Use the analytics from the trade show app and your social media accounts to tailor your booth experience to different segments of your market. Give your visitors a chance to personalize their experience by making your booth interactive.
4. Multimedia Displays
An engaging booth creates an immersive visitor experience using different media. Include print marketing materials, video, and interactive displays with tablets at your trade show booth. Draw in visitors with giveaways or a fun game. The more engaging your booth is, the more opportunities you’ll have to speak with your prospects and networking partners.
5. Be Present
Apps, social media, videos, and interactive booths are great, but none of them are substitutes for a smiling face and knowledgeable booth attendant. Technology is just one tool for building a successful trade show booth. People still buy from people they know, like, and trust.
Before you head out on your trade show circuit, don’t forget to stock up on your favorite promotional products. Contact Broadway Awards for limitless options, from pens and flash drives to apparel and edible treats.