4 Tips for Thanking Your Donors for an Outstanding YEAR
It’s the most wonderful time of the year—time to thank your donors for their generous support of your nonprofit organization! Most nonprofits are in the habit of sending out thank you letters for tax purposes. But giving your donors some extra end-of-year recognition helps bolster donor relationships and makes donors more inclined to give to your organization in the coming year.
As end-of-year recognition experts, we’ve put together some thoughts on how you can show your gratitude through donor thank you gifts so that your donors turn into habitual givers. Here a few things we’ve seen work for many of our nonprofit clients.
1. Create a System
Every donor deserves to be thanked for their generosity, no matter the size of the contribution. But your more generous donors also deserve to be thanked in proportion to their gifts. We suggest creating a tiered system for thanking your donors, perhaps something like this:
Gifts of $25 or less: Thank you letter
Gifts between $25 and $100: Thank you letter and a magnet or notepad
Gifts over $100: Personal thank you letter from your executive director and a mug or tote with your nonprofit’s logo and an “I Gave” message
The beauty of a tiered system is that everyone feels like their donations are appreciated, while your organization saves money by diversifying the types of recognition it gives out.
2. Make It Personal
We’re all inundated with generic emails and mailers, so when we get a note that’s personalized and better yet, handwritten, it really stands out. Your donors feel exactly the same way. That’s why personalizing your end-of-year recognition can go a long way with donors.
Here are a few ways to give your donors a personal thank you:
Mail a handwritten note
Send a personal email
Give them a quick call
However you send your personal thanks, be sure to include how each donor’s gift specifically helped your organization, whether it paid for new equipment, helped a family in need, or helped your organization broaden its work in your local area.
3. Give a Shout Out
Sometimes, the best thank you occurs in the moment. As donors make their end-of-year contributions, give them a quick shout out on social media or your website. They’ll likely share your shout out with their networks, which expands the reach of your organization, an added bonus.
Some nonprofits opt for more formal donor shout outs. Many organizations list donors by name in their annual reports. Others create donor walls at their offices that include the name of every donor who has made a contribution.
4. Host a Thank You Event
Have a loyal group of donors who have gone above and beyond in 2016? Show them some extra love by treating them to a special thank you event. Host your party at your office if possible to keep your costs low, or ask a donor to step in and sponsor the event at their location. Give out donor gifts in a special ceremony so everyone feels recognized. Keep the focus of the event on your gratitude—don’t ask for more support at the event itself.
Need help coming up with ideas for how to thank your 2016 donors? The recognition experts at Broadway Awards have you covered. Contact us today at 763-533-0979.